We were assigned to create an identity for ourselves.

For this assignment, we were tasked with creating a complete personal branding package consisting of a logo, letterhead, business card, and personalized envelope. The goal was to design a cohesive visual identity that represents who we are as designers—our style, our personality, and the message we want our work to communicate.

When approaching this project, I wanted every element to feel authentically “me.” I focused on making design choices that not only looked professional but also expressed my individual creative voice. One of the most important decisions I made was using my favorite color—green—as a central theme throughout the brand. For me, green represents both the fun, energetic side of my creativity and the more focused, serious side of my design process. It’s a color that feels balanced, fresh, and versatile, which makes it perfect for communicating my identity as a designer.

I spent time refining my logo so it would be simple yet memorable, something that could work across different formats without losing its impact. From there, I carried the same visual language—consistent color choices, typography, spacing, and style—into the letterhead, business card, and envelope design. This allowed the entire branding package to feel unified and intentional.